ENHANCE VIBRANCY: ACCELERATE YOUR CITY'S ECONOMIC DEVELOPMENT

VIBRANCY IS CREATED by a continuum of social experiences and encounters in a hospitality zone, enhanced when the “street becomes a venue” with outdoor dining, buskers and vendors.

ENTERTAINMENT is measured by current social options (e.g. dining, live entertainment), mix of clientele, systems for promotion, and retention of talent. Factors to consider are number of venues, combined number of seats available, hours and economic impact.

 

PUBLIC SPACE is evaluated by systems in place for outdoor dining, street performers, food vendors, sidewalk capacity, festivals, art walks, music walks and integration with established venues.

 WHAT YOU CAN LEARN FROM NEW ORLEANS' HISTORY

Date: Monday, February 19                     Time: 3:00 - 5:00 pm               Type:

ROUNDTABLES, LEARNING LABORATORY AND TRENDSPOTTING SESSIONS

New Orleans’ music, dance, festivals and food is shaped by the convergence of cultures – French, Spanish, Italian, Native and African. The Summit opening panel will provide insights on how the city celebrates its diverse entertainment and what makes this city a global destination for sociability.

Jan Ramsey
Publisher
Offbeat Magazine

Elizabeth Williams
Founder
Southern Food & Beverage Museum

Jason Patterson
Music Director
Snug Harbor

Ethan Ellestad
Executive Director
Cultural Coalition of New Orleans

Gene Meneray
Executive Director
The Ella Project

 The Music City: Key Elements, Effective Strategies and Why it’s Worth it

Date:   Monday, February 19                   Time:   10:15 - 11:45 am              Type: Learning Laboratory

A Music City is a community of any size with a vibrant music economy. They are home to artists and musicians and a broad range of professionals who support artist entrepreneurs. They contain spaces for education, rehearsal, recording and performance, and foster a live scene with an engaged and passionate audience that provides artists with a fertile ground for  their craft. This session will be a seminar with an opportunity for you to explore what your city needs to become a music city.

 

Amy Terrill is the Executive Vice President of Music Canada and lead author of The Mastering of a Music City, a globally acclaimed study sponsored by IFPI that identifies the key elements and benefits of a music city along with effective strategies to build the sector at the local level.

 INVESTING IN TALENT DEVELOPMENT TO PRESERVE CULTURAL HERITAGE

Amy TerrIll
Executive Vice President
Music Canada

Date: Monday, February 19                     Time:   10:15 - 11:45 am                 Type: Learning Laboratory

Scott Aiges
Director of Programs, Marketing & Communications
New Orleans Jazz & Heritage Foundation

The New Orleans Jazz & Heritage Festival presented by Shell is second to Mardi Gras in size. The festival is owned by, and serves as the principal fundraising arm for the New Orleans Jazz & Heritage Foundation, which uses the proceeds from Jazz Fest for a wide range of free, year-round programs in education, economic development and cultural enrichment. Scott will discuss how the Foundation develops programs to support entrepreneurs in the arts and to nurture the next generation of culture bearers.

Scott Aiges is the Director of Programs, Marketing & Communications for the New Orleans Jazz & Heritage Foundation. Among his responsibilities are producing four mid-size free festivals and numerous jazz concerts each year, in addition to managing a major grants program, a music industry conference, the Heritage School of Music and other activities. The Foundation's mission is promoting and preserving the musical culture of Louisiana.

 Tips TO MeasurE the Impact AND COSTS of Your Nighttime Economy

Date: Monday, February 19                      Time: 3:15 to 5:00 pm               Type: Learning Laboratory

Jon Stover
RHI Consultant
Managing Partner
Jon Stover & Associates, LLC

The nighttime economy comprises an important part of a city’s employment base, tax revenue, and identity. This session makes the case that cities should provide investment specific to the nighttime economy as a means to enhance these central characteristics. A review of studies from around the world will present best practices and offer practical tips for assessing the fiscal and economic impacts of the nighttime economy within a neighborhood, city, or region. You will have a framework for better quantifying and understanding these impacts over time, communicating these benefits to city officials, and leveraging this information to help garner city resources.

Jon Stover is the founder and Managing Partner of Jon Stover & Associates. Mr. Stover is an expert in neighborhood revitalization and public-private economic development initiatives. He specializes in market analysis; fiscal and economic impact analysis; development feasibility; inter-agency coordination; and economic development strategies.

As the nighttime economy spurs development of more dining and entertainment venues, with more crowds, impacts on traffic, disturbances to residents and other related costs, greater demands are placed on police departments and other law enforcement agencies. The Major Cities Chiefs Association is preparing a white paper and testing a template to measure the cost of public safety and policing nightlife districts. This paper will be presented as a companion to the session on the economic impact of the nighttime economy.

Richard Prater is the Finance Manager Counter Narcotics Alliance, Tucson Police Department and member of the Financial Committee of the Major Cities Chiefs Association.

RICHARD PRATER
Finance Manager
Tucson Police Department

 Localism, Hospitality and Nightlife Associations

Date: Tuesday, February 20                      Time: 9:00 to 10:30 am               Type: Roundtable Discussion

As people migrate to urban life, there are shifting preferences in dining and social options. This has prompted more cities to create nightlife and entertainment offices and commissions.  This trend has also driven national, state and local associations representing the food and beverage industry to reevaluate their focus and their value propositions for members.

Learn how associations are adapting their approach and resources to more closely match the needs of businesses in the local economy and regulatory systems.

  • International Nightlife Association: Establishing standards and certification for Security and Sound Management
  • American Beverage Licensees: Supporting federal legislation to establish a centralized database for music licensing to provide transparency and choice for local businesses; sharing news, information and trends on state alcohol regulations across 50 jurisdictions
  • National Restaurant Association: The Kitchen Cabinet is an organizing resource for local restaurants to be more engaged and active in local advocacy and policy
  • New York City Hospitality Alliance: Communication center to inform and train members on policy, security and safety through collaborative alliances with officials, agencies, advocates and public safety departments.

LYNNE BREAUX
Former President
Restaurant Association
Metro Washington
Moderator

JOnathon Simons
Vice President of Political Advocacy
National Restaurant Association

John Bodnovich
RHI Board
Executive Director
American
Beverage Licensees

Andrew Rigie
Executive Director
New York City Hospitality Alliance

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