As the largest city and cultural destination in a 300 mile radius, the nightlife economy in Downtown Minneapolis is a major asset and opportunity for a city that punches well above its weight in music and entertainment.
Home to historic theatres, three high-capacity professional stadiums and arenas, a nationally-renowned food scene, and a nightlife scene anchored by First Avenue, the club made famous by Prince in Purple Rain, Downtown Minneapolis hums with activity. This entertainment scene has real economic impacts, with the half square mile at the epicenter of downtown alone generating over $44M in entertainment spending annually.
Minneapolis has increasingly focused attention on its downtown’s nighttime economy in late night hours as an opportunity for cultural and economic development, and it’s taking a collaborative approach to get there.
- Major Events: In just over a year, Downtown has hosted a Super Bowl, the Final Four, the X Games, Hamilton, a Zombie Pub Crawl, and much more.
- Seeding More Positive Activity: A major change from encouraging a hard stop of activity and exit from the district at bar close to a more 24/7 environment through small policy changes.
- Police: A major focus on adjusting strategies and deployment, and an innovative use of police reserves and other partners to amplify presence.
- Communication: Safety Communication Center serves as a communication hub with the Downtown Improvement District, public safety and venues.
- Tactical Urbanism: Assessing how the built environment is and isn’t supporting good nighttime outcomes, and making targeted changes to downtown’s public realm in response.
- Regulatory Reform: Policy changes to grow the nighttime economy, while also optimizing the response to problematic venue and promoters.
PLAN FOR PEOPLE
- Transportation: After over a decade of closing down major streets in the entertainment district in response to challenging conditions at bar close, the City has pursued a new approach to late night transportation.
- Partnerships and Communication: Creating partnerships with business coalitions and neighborhoods in entertainment districts.
- Balancing entertainment district needs with residential growth: With booming downtown residential neighborhoods next to the main entertainment district, new challenges to meet the needs of both.